David Nethaway – Principal / Co-founder


David is co-founder of Naya Advisory Services Inc., a privately held executive management advisory services and consulting firm operating practices in a variety of industries and disciplines from Healthcare to Financial Services, Automotive to Technology.

David has more than 15 years of management consulting experience in a variety of industries including healthcare and the life sciences. His work with top firms and leading organizations in transformational projects, strategic business development and enterprise-wide execution has resulted in significant top- and bottom-line growth.  Data-driven and fact-based, David has helped partners execute proven methods of organizational change management, business strategy development, and performance measurement to drive results.


In his spare time, David and his wife Yvonne like to spend time with their two sons working in the orchards on their family farm.



Gene Cronin – Principal / Senior Vice President, Healthcare Industry Practice


Gene has more than 30 years of executive leadership experience in the healthcare industry having led strategic business units for some of the nation’s largest and most respected health insurers and health systems.  Gene’s vision and business insight have built value in start-up, turnaround, and business growth environments.  

A former Chief Marketing Officer, Gene’s experience helps leaders position strategic initiatives for success-- both in market and internally.


An avid runner, Gene and his wife Brenda have completed dozens of marathons, ultra-marathons, and triathlons.